Ads Manager

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Description

Ads Manager

Ad Campaigns for all Channels.

Key Word Plan | Bid | Analysis | Manage | Optimize | Conversions
Wording | Placement | Budget

  1. Keyword groups: add keywords / negative keywords / separate groups
  2. Landing pages: landing page advice to boost quality score
  3. Ad text: review ad text / options / dynamic keyword insertion / A/B testing
  4. PPC budget: bid setup + adspend budget
  5. Remarketing: show ads to past visitors
  6. ROI: measure/track ROI for ad groups

Google Ads | Bing Ads | Facebook Ads | Instagram Ads | Twitter Ads | Snapchat Ads | Linkedin Ads | Pinterest Ads | Youtube Ads

Search Advertising – create and optimize ads
Display Advertising – compelling visual ads
Mobile Advertising – mobile text, image ads
Video Advertising – YouTube ads
Shopping Advertising – Merchant ads

Google Ad Manager / monetize video content / programmatic display ads / native ads / monetize in app inventory / recommended content / traffic campaigns / creatives / header bidding / optimize campaigns

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

You set the daily budget and I manage ads by region, time of day, exclusions, reports, analysis.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.[1]

  1. create / manage
  2. copywriter
  3. post content
  4. develop offers
  5. channel funnel

Campaign Manager on Google Ads, Google Display Network (GDN), Bing, Facebook and Google Marketing Platform.

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